Hunter Primary Care (HPC) is a primary health care provider in the Hunter Valley region of New South Wales with goals to address the persistent and emerging health and wellbeing needs of its community.
HPC sought to improve its internal capability in strategic planning and to define its future strategic priorities. As a not-for-profit community health service, the battle to maintain financial sustainability while meeting every increasing community health, care and disability support needs was central requirement.
The Executive team sought support in designing a strategic journey that placed shared value principles and methods in a traditional strategic planning process.
The strategic process needed to be informed by new research, so the organisation could better understand, evidence and address community needs through evaluated initiatives and build a strategic framework that would engage leadership, board and staff.
Developing the strategic plan required an integrated process of research, strategy and design thinking, supported with narrative and visual communication.
Activities and outputs included:
There were three overarching outcomes from the project:
Importantly, the program of work standardised new knowledge among organisational leaders, and motivated them to think about how their competencies could be used in ongoing and novel ways.
It is notoriously difficult to change health systems and worker behaviours. And yet, that is absolutely necessary to meet the complex health needs of diverse populations.
HPC used research insights to challenge the status quo, exploring a range of service delivery changes which promise efficiencies as well as significant benefits to people living in regional areas, and partnerships with Aboriginal health services.
The strategic plan document introduced a narrative and visual language that established the strategic journey and ‘marked’ related collateral. For employees and partners, it evidenced the organisation's bold thinking and motivation to achieve positive change.
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