Identity informs every decision we make and action we take.

How we define ourselves is a self-representation of our culture, interests, relationships and efficacy in doing the things that matter to us. Our sense of identity and belonging is impacted by various factors, including our experiences, social context and environments.

Explore the model - Identity.

The urge to belong is hard-coded into our DNA. Make the connections.

Distil identity
Transform experience
Make connections

Watch: An introduction to identity

Organisations, places and communities understanding and defining who they are, and designing the experiences they seek to share.

Distil identity

Understanding how people, places and communities define themselves, relative to organisation and strategic goals.

  • Understand perceptions and relationships.
  • Define the future state.
  • Explore connection.

Find out more.

Make connections

Establishing relevance, saliency and shared identity via creative, collaborative process.

  • Formalise a strategic approach.
  • Design a unique identity.
  • Communicate and connect.

Find out more.

Transform experience

Co-designing and developing innovative solutions and experiences to unite people.

  • Co-design experience.
  • Experiment.
  • Tell the story.

Find out more.

Download the Pivot Playbook. 

Define and nurture the fundamental human attributes that make your skills and talents creative, productive and remarkable. Focus on who you are and what you can do. Download the playbook and get ready to receive a range of tools and resources as the community of practice grows and thrives. 

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Ellis Jones acknowledges the Indigenous people of Australia as the traditional custodians of the country on which we live and work. We value your traditions, customs and culture, and pay our respects to Elders past, present and emerging. We walk with you.